Dakota Johnson is officially the new face of Calvin Klein
The Materialists star has officially joined the ranks of CK icons like Kate Moss and Brooke Shields, headlining the Spring 2026 collection. Released on Monday, March 9, the campaign features a cinematic commercial that blends high-fashion sensuality with a “slice-of-life” vibe that is pure Dakota.
Here is everything you need to know about the steamy new drop:
The Concept: “Less is More”
Directed and photographed by Gordon von Steiner, the campaign follows Dakota through a relaxing, private day at home. The vibe is “liberated and sensual,” showing the actress in moments of quiet confidence—whether she’s shooting pool, reading, or eating a pomegranate.
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The Topless Shoots: In several standout frames, Dakota “dares to bare,” appearing topless while draped in the brand’s new denim.
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The “Cheeky” Cover-ups: In a nod to Calvin Klein’s history of provocative yet artistic marketing, Dakota is seen using everyday objects—like pomegranates or a well-placed book—to playfully cover up.
What She’s Wearing (and What She Isn’t)
The Spring 2026 collection focuses on “second-skin” comfort and vintage-inspired silhouettes. Dakota models the core pillars of the new line:
| Product | Features |
| Archive High Rise Slim Jean | A 90s-inspired silhouette that molds to the body. |
| Icon Cotton Modal Underwear | Features “barely-there” support and sculpting comfort. |
| Perfectly Fit Ultralight Bra | Engineered with spacer cup technology for a weightless feel. |
| The Baggy Jean | A relaxed, laid-back fit for effortless street style. |
Dakota’s Take on the Campaign
The actress, who has recently been busy on the streaming circuit with her 2025 hits Materialists (HBO Max) and Splitsville (Hulu), shared her philosophy behind the shoot:
“When a woman is alone at home working or reading… it can feel quite liberating and sensual. I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.”
Why It’s Going Viral
Aside from the “steamy” nature of the visuals, fans are loving the raw, unpolished energy Dakota brings to the brand. Thousands of celebrities, including Kendall Jenner and Vittoria Ceretti, have already reacted to the drop on social media. It’s a major pivot from her recent red-carpet “naked dress” moments, trading high-glam couture for the raw iconography of blue jeans and white cotton.
